Exhibitions (A-Z)


17 - 19 October 2017, Dubai

The Events, Technology and Entertainment Development Forum

Prolight+Sound Middle East 2017-Conference

The Conference

Prolight + Sound Middle East is pleased to launch ‘The Events, Technology and Entertainment Development Forum’ on the 17-18 October 2017 alongside the exhibition. Join us for this 2-day forum as we bring together leading stakeholders from the government, events, leisure, creation, entertainment and tourism industry to discuss trends and strategies in developing world class events, iconic attractions and industry partnerships that drive tourism and long-term success.

The Conference is free-to-attend for trade visitors, however, It is recommended that you pre-register for the show using the below link, as seats will be limited. 

Day 1 | Tuesday 17th October, 2017

Day 2 | Wednesday 18th October, 2017

Register here for this Free-to-attend conference


So, what can you expect from 2017? 

• Hear from tourism and entertainment authorities and C-level experts on strategies to sustain growth and increase tourism development in the region

• Learn how leading operators use innovative strategies to maintain their position as the ‘must go to’ events and attractions in the UAE 

• Discover how leading operators, consultants, production houses, designers and integrators are forming strategic partnerships to support growth and increase overall revenues

• Be a part of interactive discussions which will debate on how technology can offer an incredible potential to improve guest experience and create quicker and easier access to unforgettable experiences 

Join us for this exciting ride and experience the magic behind what it takes to be ‘the destination of choice’ in the region and beyond. 


The Industry

The Middle East’s Events, Technology, Creation and entertainment industry is witnessing exciting times. It is one of the world’s fastest growing tourist hotspots with a predicted growth of 6.5% every year until 2021 in UAE alone. The leisure and entertainment industry is set to double by 2021 spurred by strong economic growth, high disposable income, increasing domestic and international tourism, and rising demand for entertainment and multicultural attractions.

With a rapidly growing cluster of live events and leisure attractions in the Middle East including concerts, live shows, theatre, studios, cinema, theme parks, water parks etc. it has become more crucial than ever for new and existing owners, operators and production houses to develop effective business, guest attraction, marketing and operational models that will enable them to achieve a competitive edge.