Prolight + Sound Middle East is the platform where supply & demand meet.
EVENTS. RENTAL. INSTALL. INTEGRATION.
The lively event festivals and nightlife activity of the Middle East attract and fascinate people from all over the world. Thus, organizers are looking for high-quality products which can power-up their venues to make their events lively, unique and successful.
Global event technology and professional AV suppliers target Saudi’s bourgeoning entertainment industry
Saudi Arabia’s bourgeoning entertainment industry has garnered the attention of global players in the events technology and professional AV industries, with major suppliers eager to attract Saudi buyers at Dubai’s upcoming Prolight + Sound Middle East exhibition.
Saudi’s April 2018 ground-breaking ceremony for Qiddiya, a 334-square km theme park, comes after the February announcement that US$64 billion will be pumped into its nascent entertainment sector as part of Vision 2030, a social and economic reform programme led by the Kingdom’s Crown Prince Mohammed bin Salman.
Once completed, Qiddiya, on the outskirts of Riyadh, will be more than twice as large as Disney World, and is expected to be one of the largest entertainment parks in the world. It will include a Six Flags, water parks, motor sports and cultural events, while more than 1.5 million visitors are expected to stop by annually when the first phase opens in 2022.
Meanwhile, construction is already underway on an opera house in the Kingdom’s capital, while the country’s General Entertainment Authority said 5,000 events would be planned for 2018 alone, with US pop band Maroon 5 and the world’s largest theatrical producer Cirque du Soleil among the big ticket shows.
Once virtually non-existent, Saudi’s entertainment industry is in the throes of a massive transformation, and international suppliers serving the sector are ready to lay the red carpet for potential buyers at Prolight + Sound Middle East, which opens from 23-25 September 2018 at the Dubai International Convention and Exhibition Centre.